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Brick and mortar shopfronts to drive online transactions

by Justin Hendry •
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In a bid to encourage citizens to conduct more of their government transactions online, jurisdictions are establishing brick and mortar pop-ups and shopfronts to provide guidance and access to digital devices. The latest, a myGov shopfront in Martin Place, Sydney, follows on from the Brisbane myGov shopfront and the Service NSW pop-up storein North Sydney which both opened last year.

“myGov shopfronts focus on supporting people to self-manage their government business by effectively using digital services,” said Minister for Human Services, Marise Payne.

The new service will host a mobile apps bar, self-service computers and a dedicated learning hub, to assist customers to create and navigate their myGov account and connected services, such as Medicare and Centrelink.

The shopfront will also provide support for the Department of Human Services Express Plus and ATO mobile apps.

myGov has around 5 million registered users and is accessed by over 150,000 users each week, according to statements made by Paul Fletcher, Parliamentary Secretary to the Minister for Communications in November 2014.

The Government intends to move all services that occur over 50,000 times per year online by 2017, in keeping with the Coalition’s Policy for eGovernment and the Digital Economy

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