It’s not all gloom and doom in the Canberra market according to Kevin Noonan, Intermedium’s Head of Consulting.
In his presentation to Intermedium’s briefing on implementation of the Gershon recommendations in Canberra last week, Kevin pointed out the unlucky timing of the intersection of the Gershon Review and the World Financial Crisis.
Closely following the slowdown accompanying the election and change of government, the Gershon review led to reduced procurement activity at the same time as the commercial sector slowed as a result of the global financial problems.
Kevin pointed out that while there was bad news is the recent market data, the long-term picture is still for strong underlying growth.
After more than 12 months of reduced activity in the Federal Government ICT market, in the post-Gershon environment, it’s “time to get moving”•. He said there is scope for increased activity in the market in 2009, we will not see a spending bonanza!
Kevin provided details of several areas of opportunity arising during the Gershon implementation, and some tips on how suppliers might work with their agency clients to help them through the process.
He also emphasised opportunities that will arise for strategic projects that could be funded by the Reinvestment Fund set up with BAU savings.
In summarising, he said there will be pain and gain for the industry. But without doubt, there is now a plan, and it is being actioned. The changes associated with Gershon are not just about money, and will result in a major cultural shift in the market.