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Guest Post from Don Easter: CeBIT 2011

by Supplier Advocate •
Free resource

At CeBIT Sydney 2011, a group of small-and-medium enterprises (SMEs) will be showcasing their information technology (IT) capabilities as members of the Australian Government’s exhibition stand.

Thanks to a partnership between the Supplier Advocate Program and the Australian Government Information Management Office (AGIMO), the SMEs will showcase their IT capabilities right alongside the Australian Government.

IT Supplier Advocate, Don Easter, said that the cooperation between government and the SME sector at CeBIT 2011 is a terrific example of the Federal Government helping local industry pursue enhanced business competitiveness, and he praised AGIMO for supporting industry’s endeavours.

“Hopefully the collaboration will give local business a marketing boost as well as help them open doors with other domestic and international customers,” said Mr Easter, who has been working with Australian industry to raise the profile of SMEs in the government IT market.

“When Australian SMEs achieve genuine success in the government IT market — cracking a few government contracts and helping agencies achieve effective IT enablement — I think it’s important to give some kudos for a job well done.”

Mr Easter is quick to point out that the CeBIT collaboration is not solely about a business development kick for industry, but also about delivering value to the wider government IT market.

“When customers, like the Australian Government, take that extra step of helping their SME suppliers access other business opportunities, the capabilities SMEs build and the reinvestment they make ultimately flows back to the government IT market where agencies have a more globally competitive pool of firms bidding for their next tender.”

Mr Easter said that CeBIT collaboration will send positive messages to those SMEs considering entering the government IT market, which will rub off on the government IT market as a whole.

“If the Australian Government can show that there are lots of smaller firms doing challenging and financially rewarding work with government agencies, it can expect to see other firms enter the market, which is key to fostering innovation and competitive prices in its supply base.”

The Australian SMEs exhibiting at the Australian Government CeBIT stand are:  

  • Connexxion - IT solutions provider experienced in .Net, SharePoint, Exchange and other enterprise products;
  • Funnelback – search engine technology and services;
  • Sensory7 – SharePoint and information and records management solutions;
  • TASKey – online and mobile software solutions;
  • Bay Technologies – COTS solutions such as correspondence management;
  • M5 Network Security– secure network communications solutions; and
    • iCognition – advice, strategy development, solution build and implementation services in information management.

CeBIT attendees are encouraged to visit the Australian Government stand where they can see how SMEs are working with government agencies, how they went about it and what benefits they are helping the Government to deliver.

CeBIT is being held at the Sydney Convention & Exhibition Centre on 31 May - 2 June 2011.

  • Federal
  • Industry & Investment
  • don easter
  • SME