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Pilot Service NSW digital store opens in North Sydney

by Chris Huckstepp •
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Public use of NSW Government’s online services is set to be bolstered by a pop-up Service NSW store in North Sydney. The digital store provides access to tablet computers and has staff on hand to assist citizens in using digital devices to conduct transactions with government.  

“The pilot shows how Service NSW is leading the way in bringing services to people rather than expecting customers to go out of their way to do business with government,” said Minister for Finance and Services Dominic Perrottet.

The NSW ICT Strategy update, Digital Plus, is a key driver of the Government’s goal to increase access to services via digital channels from 25 per cent to 70 per cent.

The goal is being achieved by moving services online and initiatives such as the redesigned NSW registration app. Perrottet hopes the app will enable citizens to “access government in the palm of their hand,” facilitating registration renewals and allowing users to find government facilities.

Service NSW has also simplified customer experience through the amalgamation of over 900 websites, 8000 phone numbers, and 380 contact centers, according to Digital Plus.  

“Service NSW delivers more than 800 multi-government transactions such as driver licence applications, contractor licences, birth certificate applications and more. Since launch in 2013, Service NSW has served more than seven million customers through the digital service, 24/7 phone service and 20 service centres across the State,” said Mr Perrottet.

The store is located on the bottom level of Greenwood Plaza, North Sydney, with more expected to be rolled out over the coming year.  

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