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Victoria enlists Rumble to assist with its ‘Target Architecture’

by Staff Writers •
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Rumble Asia (Rumble) has been contracted to develop a ‘Target Architecture Blueprint for the Victorian Government’ with a $1 million, six-month fixed price contract. 

Whole of Government (WofG) enterprise architectures clearly do not come cheap, but Rumble, an Australian SME, has beaten the likes of McKinsey and Boston Consulting Group to some key work in both Victoria and the Federal Government. 

Rumble co-founder and principal consultant, Gatrell Kenny, started on 31 January 2022, according to his LinkedIn profile. The contract describes the scope of work as ‘defining and co-designing a target architecture blueprint for the Victorian Government along with providing advice on strategic planning and prioritisation to enable the target architecture’. 

Prior to the Victorian engagement, Rumble was engaged at Services Australia, where over five contracts (all described as ‘labour hire’ or IT ‘specialist services’ by the agency), it earned a total of just over $3.7 million in the period 13 November 2019 to 28 February 2022.   

Kenny’s LinkedIn profile states that he worked at Services Australia as an ‘IT Strategy and Architecture consultant’ from December 2019 to December 2021.  

It also indicates that he worked on the ‘Whole of Federal Government Architecture’ as an ‘IT Strategy and Architecture Consultant’ at the Digital Transformation Agency (DTA) from March 2020 to December 2021. (There are no DTA contracts posted for Rumble as during most of the contract period, the DTA sat within Services Australia.)  

The first Rumble contract at Services Australia commenced on 13 November 2019, just days before Minister Stuart Robert announced that the government would develop a WofG technology architecture and more “agile” funding models for IT projects.  

An architecture taskforce was established with members from Services Australia, ATO, Home Affairs, and Defence, supported by a full-time team in the DTA. 

Digital Victoria recruited Michael McNamara from his role as Group CIO at Services Australia, where he would have likey encountered Kenny during the two years Kenny was engaged at Services Australia.  

Prior to his Services Australia role, McNamara had extensive experience in the financial services industry. According to their LinkedIn profiles, Kenny and McNamara both worked at the Commonwealth Bank in 2007 - Kenny as a solution architect and McNamara as Head of Delivery.   

Plans to create the WofVG architecture were not mentioned in Victoria’s Digital Strategy, released in November 2021. Given McNamara’s strong career track record involving technical architectures, and his experience at the Federal level, it is likely that the establishment of a WofG technical architecture is one of his top priorities. 

As detailed in Intermedium’s 2022 Digital Government Readiness and Maturity Indicator, the  Federal Government, New South Wales, New Zealand, Western Australia, Queensland and the Australian Capital Territory have either established or are developing WofG architecture frameworks.   

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