Selling to Government Program

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Both Day 1 & Day 2 of the selling to government program course can be booked as individual options. A premium on the daily rate applies if only one day is booked.

Maximising Government Engagement is Day 1 of the two day program.

Intermedium’s highly regarded professional development programs focus on the complexities of selling to government.

This two-day program will suit both those sales professionals who are new to the government market and those who have considerable government sales experience but feel they need a refresher on how maximise their engagements with senior decision makers and increase their tender win rate.

For the seasoned professional, the program provides a refresh on the workings of government and updates on the most recent changes (such as procurement reform) affecting this crucial market.

Find out more about Day 1 and Day 2 as well as further program information, by clicking on the links below:

       Day 1 - Maximising Government Engagement
       Day 2 - Best Practice Tenders and Bid Responses

Attendee feedback - 2017

"Very worthwhile! Great insights from Judy and very useful to get perspectives from other participants"


"Best and most appropriate course I have ever been on! Congratulations!"


"I found Judy's deep understanding of government fundamentals very informative, she is a wealth of knowledge and very pleasant to talk to. Her course outlined fundamental objectives which aligned with my businesses objectives."

"Excellent insights into how to work with government (and become a trusted advisor rather than another vendor)."


"Great introduction into how government functions. Anyone trying to sell to government will finish the day with practical advice they can immediately put into action."


"Timely reminder of what we are not doing and what we can do better selling to government."

Program Facilitator

Judy Hurditch

Program Facilitator and Managing Director of Intermedium

Since founding Intermedium in 2004, Judy has become a highly regarded specialist on the Government marketplace and has conducted numerous professional development courses and events. Judy has extensive knowledge about both federal and state jurisdictions, and the characteristics, size and other attributes of their ICT markets.

Judy was a Deputy Commissioner of Taxation when she left the Australian Public Service. She has an MBA from the Australian Graduate School of Management.

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Who Should Attend?

  • Sales Executives and Account Managers
  • Tender and Bid Managers
  • Sales Managers
  • Marketing Directors and Managers
  • Delivery and Project Managers
  • Solution Architects.